Editorial & Fashion Makeup by Aura By Preetti in Mumbai

What is Editorial & Fashion Makeup?

Editorial Makeup is highly conceptual and creative. Unlike bridal or party makeup, which focuses on enhancing natural beauty, editorial makeup often tells a story or conveys a specific artistic vision required by a photographer, art director, or fashion designer.

Who is it for?

This service is exclusively for models, actors, fashion brands, designers, and photographers shooting campaigns, magazine spreads, lookbooks, or commercial advertisements where the makeup needs to make a distinct visual statement.

Investment Details

Commercial day rates available upon request

The Aura Difference

Why Choose Us?

Editorial shoots require makeup that translates perfectly under highly controlled studio strobe lighting or specific outdoor conditions. It demands an artist who understands the geometry of the face, advanced color theory, and how to create textures—from ultra-glossy glass skin to velvety matte finishes.

Concept-Driven
High-Impact Texture
Strobe-Lighting Ready
Creative Collaboration
Trendsetting Styles

Our Methodology

How We Do It

Collaboration is key. Preeti works closely with the creative team to understand the mood board. Application techniques vary wildly depending on the brief, utilizing everything from standard luxury cosmetics to specialized theatrical paints, glosses, and appliqués.

Consult With Preeti
  1. 01. Mood BoardingAnalyzing the creative brief and conceptualizing the makeup looks.
  2. 02. Look TestingPre-shoot trials to ensure the makeup translates well on camera.
  3. 03. ExecutionApplying the makeup with precise attention to detail on set.
  4. 04. On-Set MaintenanceContinuous monitoring and touch-ups throughout the photoshoot.

Frequently Asked Questions

Do you stay on set for the entire shoot?

Yes, editorial rates typically include on-set presence for continuous touch-ups and look changes as required by the shooting schedule.

Can you execute avant-garde or abstract looks?

Absolutely. Editorial makeup allows for complete creative freedom, and we are equipped to handle highly abstract and unconventional briefs.

Do you provide hair styling for shoots?

Yes, we offer comprehensive hair and makeup packages tailored specifically for commercial and editorial shoots.

Service Areas & Related Services

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We proudly serve brides across Mumbai, Mira Road, Bhayandar, Thane, Andheri, Bandra, and destination weddings India-wide.